Schema Markup Generator

Generate valid JSON-LD schema markup for Articles, Products, Local Business and more.

Schema Markup Generator

Schema Type

What it does

This generator builds a single block of JSON-LD for one of six schema.org types: Article, LocalBusiness, Product, Organization, Person or WebPage. You fill in plain text fields, and it returns the markup already wrapped in a <script type="application/ld+json"> tag, ready to paste into your page. Empty fields are left out. A few properties get nested for you: an Article author becomes a Person object and a publisher an Organization, a Product brand becomes a Brand object, and price, currency and availability move into an Offer. Everything runs in your browser and nothing is sent to a server.

How to use it

Pick a type in the Schema Type menu. The fields below change to match, and anything you typed before is cleared.
Fill in only the fields you have real values for. Use ISO 8601 dates such as 2026-09-21 for Date Published and Last Reviewed.
Click Generate Schema to see the output.
Click Copy JSON-LD and paste the whole block into the page's HTML.
Run the page through Google's Rich Results Test or the Schema Markup Validator before you ship it.

Edit these before you publish

For Article, type your organization's name into Publisher; if you leave it blank, the output has no publisher at all. For Product, type availability in schema.org's own capitalization, such as InStock or OutOfStock: the tool adds the https://schema.org/ prefix and removes spaces, but it does not fix lowercase. Enter the price as a bare number and the currency as a three letter code like USD.

For LocalBusiness, the address goes out as one text string, while Google's local business documentation describes a PostalAddress with separate street, city and postal code parts. Google also suggests the most specific business subtype (Restaurant, Dentist) over the generic type. The tool does no validation, so a typo in a URL or date passes straight through.